DISC is perhaps among the most commonly heard terms in corporate boardrooms. Standing for ‘Dominance’, ‘Influence’, ‘Steadiness’ and ‘Conscientiousness’, the DISC profile helps to find out about human behavior in different situations. 

Dr. William Moulton Marston was a psychologist and an anthropologer who after studying thousands of human behaviours and their personalities, developed the concept of DISC profile. After many years of research he submitted thesis in late 1920’s which divides the human personalities into 4 categories i.e. 

D for Dominant, I for Influential, S for Steady and C for Compliant (or DISC for short). DISC profile has been in use for many years for multiple purposes like sales, marketing, management, HR, alliances etc. Over the years, different versions of the same theory have been developed including BEST (Bold-Expressive – Sympathetic Technical). Later on another scientist, Dr. Gary Couture added bird profiling to the same theory – Eagle, Peacock, Dove and Owl and it became very popular worldwide.


Eagles are dominant having an eye on targets and opportunities, they are task-oriented. Such individuals are stimulated by challenges and are known to be decisive, direct, blunt and often even often stubborn. Eagles are natural achievers. They are go-getters and opportunists and could sometimes also be insensitive to others’ needs. One of the biggest risks with these people is that they may lose sight of the big picture.


The dove personality individuals are people-oriented, loyal, friendly, extremely diligent and hard working. They are great team players. They tend to avoid changes, conflict or confrontation, they avoid taking risk and aren’t really overly assertive. They are possessive by nature; for them relationships come first and take precedence over everything else including tasks. Even after they have decided, they tend to take time to execute especially when relationship is at question.

Peacocks are individuals who love to talk; they enjoy being the center of attention, are often passionate and enthusiastic. They are happy go lucky and extremely optimistic. Peacock styled personalities are often accused of talking too much, and one of their biggest weaknesses is that they aren’t good with detail and time-management.



The owl influenced individuals are compliant. They can be identified as individuals who are logical, mathematical, methodical at all times and sometimes can be seen as perfectionists. The owl can be slow to make decisions and inflexible if rules and logic says otherwise. Owls are not big risk takers but love details.

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For Children

Children till age 12, who are very keen to learn and explore new things in life, turning their inborn talents into strengths helps both parents and children to set right direction for their future.

  • Understand your child’s innate nature and abilities
  • Identify your child’s preferred learning style
  • Customise your child’s learning programs
  • Learn about 16 intelligences of your child
  • Improve relationship with your child
  • Effective way to interact with your child depending upon child’s inborn communication style
  • Manage your child’s behaviour, reactions and emotions like anger, frustration, anxiety, tantrums
  • Select Activities based on their innate abilities and Multiple Intelligences
  • Give your child a stress-free future



For Teenagers

Teenagers & Youngsters till 25, who are at the most aggressive phase of their life, understanding their capabilities and skills will set the right career choice.

  • Identify right career options based on your child’s inborn talents
  • Prepare a road map for your child’s future
  • Understand and bridge the gap between your child’s desired career path and his/her inborn skills & talent
  • Manage your child’s behaviour like anger, frustration, anxiety, stubbornness
  • Enhance communication & relationship bond with your child
  • Help your child deal with stress and peer pressure
  • Work upon areas of improvements for future growth



For Adults

Adults above 25, who are matured and experiencing life, understanding more about self can helps communicate better, take right decisions for career change, or venture into new business or to pick up new skill/education.

  • Strengthen interpersonal communication and interaction skills
  • Manage your challenges like anger, stress, anxiety, goal setting
  • Improve resilience – how to deal with difficult situations
  • Work upon your areas of improvements
  • Select right career/profession
  • Enhance the sense of the value of life and happiness
  • Manage Relationships Personal & Professional







For Relationships

For Married couples, who are spending most of their life understanding each other, can enhance their relationships by knowing each other’s innate personality, behaviour patterns, likes, dislikes & more.

  • Understand each other’s perspective and way of perceiving things
  • Understand each other’s inborn strengths and how to utilize them to achieve your life goals
  • Understand each other’s inborn weaknesses and challenges and how to support each other
  • Understand each other’s adversity quotient and how can they improve upon that
  • Find out the best way of communication with your spouse



For Corporates

For Corporates, who always strive to achieve right fit talent and employee retention, can hire right employee as per his inborn skill & talent.

  • Find the right talent for the right job
  • Assessment of job competency and execution style
  • Discover employee’s potential, strengths for higher productivity & efficiency
  • Plan education and training of employees based on their abilities
  • Measure & improve your employees AQ – Adversity Quotient
  • Assessment of Leadership qualities
  • Interpersonal communication and interaction
  • Consolidation of human resource



For Pregnant Women

For Pregnant women, who are going through lot of mood swings and different emotions, can prepare themselves for every busy life ahead post childbirth.

  • How to maintain calm state of mind during pregnancy
  • How to spend time for mental well-being of Child
  • Manage different emotions and mood swings like frustrations, anger etc.
  • Manage Family Dependency
  • Finding own passion/talent to pursue
  • How to channelise energies to bring inner happiness during these tough times
  • Identify strengths and areas of improvements for right nurturing of child


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